After Dave Mason , who had provided the band with an alternate folk-pop sound, departed for good, Traffic leaned toward extended songs that gave its players room to improvise in a jazz-like manner, even as the rhythms maintained a rock structure. The result was international success that ended only when Winwood finally decided he was ready to strike out on his own. Steve Winwood born May 12, first attracted attention when, at the age of 15, he and his older brother Muff formed a band in their native Birmingham, England, with Spencer Davis and Pete York , eventually called the Spencer Davis Group. They were signed by record executive Chris Blackwell , founder of Island Records, and began recording in As the band's vocalist, Winwood received the lion's share of attention. In the spirit of the times and despite Winwood 's prominence , the group was intended to be a cooperative, with the members living together in a country cottage in Berkshire and collaborating on their songs.
Company Culture - The Traffic Group
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The Traffic Group, Inc. Careers and Employment
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